Monthly Archives: January 2019

Belfast City Airport Launches Visitor Attraction Competition

25 January 2019

George Best Belfast City Airport has partnered with Tourism NI and all eleven Councils in the province to launch the search for Northern Ireland’s Best Small Visitor Attraction – with £30,000 of free marketing support and brand visibility at the airport on offer to the winner.

The competition is open to visitor attractions and experiences across Northern Ireland that have an annual footfall of less than 100,000. The prize will include £20,000 of branding on site at Belfast City Airport which welcomes approximately 2.6m passengers each year, and £10,000 of online support through the airport’s digital channels.

To take part in the competition, attractions should submit their entries via email to Naomi@lighthouseni.com by Friday 1st March 2019, with the relevant Council then selecting a shortlist of three attractions to progress to the next stage of the competition.

The chosen attractions will then feature on the airport’s Facebook page, with the most popular from each council progressing to the final which will see a judging panel visit, experience and score each of the attractions.

Katy Best, Commercial Director at Belfast City Airport, commented:

“In 2017 we ran a hugely successful competition with Food NI to launch the search for Northern Ireland’s Best Food or Drink Product. County Armagh’s Long Meadow Cider won the title and benefited hugely from significant presence in the airport and on our digital channels.

“The smaller visitor attractions and experiences are hugely important to the overall tourism industry here in Northern Ireland and that is why they were chosen as the focus of this year’s campaign. The competition gives these attractions a chance to shine and to boost their visibility amongst a huge audience of potential local and overseas visitors.

“With 2.6m passengers using the airport each year, this is a perfect platform to promote these attractions across our extensive range of advertising formats that target a variety of demographics including both inbound and outbound passengers.

“We are really pleased to be working with Tourism NI and all eleven local Councils to raise the profile of some of Northern Ireland’s smaller and lesser known attractions and would encourage all establishments with a tourism offering and an annual footfall of less than 100,000 to consider entering.”

The £20,000 of free advertising on offer at the airport will be on a number of formats within the terminal, while the £10,000 of digital support will include activities such as email solus campaigns and social media take overs.

Tourism NI’s Chief Executive, John McGrillen, said:

“We are thrilled to have partnered with Belfast City Airport for what I’m sure will be a very successful initiative.

“This is a superb opportunity for the smaller attractions in Northern Ireland that most likely don’t have extensive marketing budgets.

“Our focus is on encouraging visitors to extend their stay in the region, and this competition should raise awareness of the huge choice of attractions and experiences visitors have when they arrive in Northern Ireland.

“£30,000 of advertising at Belfast City Airport will have a significant impact for the winning attraction and I would encourage all attractions with an annual footfall of less than 100,000 to apply.”

Mayor of Derry City and Strabane District Council, Councillor John Boyle, said:

“Derry and Strabane is a location steeped in history, infused with culture and rich in areas of stunning natural beauty.

“This is a fantastic opportunity for some of our iconic landmarks and venues to reach new audiences, and to profile the region as an exciting and unique visitor destination with so much to offer international visitors.

“I look forward to seeing a diverse range of entries capturing the essence of our City and District.”

For more information on how to enter, terms and conditions and to download an entry form, please visit www.belfastcityairport.com/TourismNI

Belfast City Airport can also be found on Facebook (George Best Belfast City Airport) and Twitter (@BelfastCity_Air).

Information Sessions For Community Tourism Providers: Derry-Strabane

18 January 2019

Information sessions for community-led tourism providers will be held in the Guildhall on Wednesday 23 January 2019

Two formal information sessions will take place in the Guildhall at 10.30am and 6pm on Wednesday 23 January. For tourism providers unable to attend the formal sessions, one-to-one informal sessions will also be provided on the day between 10:30am & 6pm.

The information sessions will provide details of a new development course – ‘Community-led tourism in societies affected by conflict’ – which will be run in collaboration with Ulster University and Urban Villages.

Linzi Simpson, Council’s Peace Tourism Project Officer said: “This development programme aims to help the project to pilot a ‘Peace Tourism’ experience suited to local, national and international visitor demand.

“Among the objectives of the project is allowing the DCSDC area to position itself as a place for community, local, regional and international field trips and residential and training/awareness experiences for the benefit of dialogue and peacebuilding.

“It also aims to provide a platform to tell the City and District’s story, in a similar manner to other historic destinations across the world where it has become an integral part of their tourism offering.

The project is part of the Shared Spaces and Services priority area of the PEACE IV Programme funded by SEUPB. It is also a highlight of Council’s Tourism Strategy 2018-2025 which aims to enhance the area’s existing profile as an exciting visitor destination and is open to all stakeholders in the tourism industry locally.

“Our information sessions in the Guildhall will therefore be aimed at local community-led tourism providers – as we intend to tailor / shape our programme to meet the needs of the various organisations, individuals or venues who wish to become involved.

“At the information sessions we will also provide details of a short Ulster University-accredited course we intend to establish which will include both face-to-face and web-based learning.

“The delivery model for the fully funded course will take place over two full days or four afternoons/evenings and will be agreed with the course leaders following input from local tourism providers.

“I would therefore encourage local tourism providers to attend the information sessions in the Guildhall.  Indeed, If anyone would like any further information about the sessions, the project, or their organisation would like to become involved please contact Linzi.simpson@derrystrabane.com or telephone 028 71 253 253 Ext 6933.”

Promote Your Event To A Wider Audience

Strabane Visitor Information Centre can provide event and festival organisers with a platform for marketing local events which have the potential to attract visitors to the area or simply encourage them to stay longer. If you are running a local event (e.g. a festival , family fun day, cultural event, traditional music session, talks on local history & heritage, guided walks, or golf , angling or equestrian competition ) and are interested in promoting it to a wider audience contact Strabane Visitor Information Centre on 028 7138 4444

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